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New customer offer! Top courses from $13.99 when you first visit Udemy

Learn how to…

  • Put together a comprehensive B2B campaign to acquire new customers through lead generation

  • Acquire customers using account based marketing & outbound demand + lead generation techniques

  • Fix common B2B sales lead pipeline issues

  • Develop a comprehensive execution calendar for B2B marketing assets

  • Understand what to focus on based on your size and stage

  • Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics

  • Outbound Facebook & LinkedIn advertising

  • Cold email with real examples

  • Automated cold emails and LinkedIn outreach for business development & B2B sales

  • B2B marketing & B2B lead generation hacks such as paying people for meetings

  • Diagnosing lead generation & pipeline issues with tactical and strategic fixes

  • How to develop a B2B marketing homepage using a specific copywriting formula

  • B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step

  • Detailed competitive analysis with tactical details

  • B2B branding considerations for large-scale growth

  • Writing case studies, step-by-step

  • Marketing to each stage of the funnel

  • Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

  • 2022 approaches to B2B marketing & B2B lead generation

  • Putting together a modern B2B (business-to-business) marketing plan & marketing strategy

  • B2B product marketing & product management for product marketing managers

  • Business development for startups & enterprise

  • Performance marketing, demand generation, outbound marketing & account based marketing

  • Cold email tactics and automation

  • MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?

  • Product marketing manager

  • Demand generation manager

  • Business development manager

  • Entrepreneur

  • Marketing manager

  • Marketing agency

  • Marketing consultant

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