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This course is designed to provide Public Relations (PR) practitioners with a comprehensive understanding of how to effectively use ChatGPT / OpenAi / LaMDA / Bard in your work. Don’t get left behind. The future is here. Taught by Guinness World Record holder in a PR category, Jess Todtfeld.
What can this course do to help you?
Generate press releases quickly and effectively.
Streamline work and save time.
Anticipate and respond to potential questions from reporters.
Generate talking points and key messages.
Gather information and insights relevant to PR campaigns.
Generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines.
Tailor messaging to specific PR needs.
Improve the ability to support spokespeople in media appearances.
Organize and structure messaging for spokespeople.
Understand the limits and benefits of ChatGPT for PR / Publicity research.
The course covers a wide range of topics, including headline and subject line creation, message organization, research, and media messaging. Through a combination of lectures, visual walkthroughs, and real-world examples, you will learn how to use ChatGPT to generate press releases, social media content, and responses to media inquiries.
You will also learn how to anticipate and respond to potential questions from reporters, generate talking points and key messages, and gather information and insights relevant to your PR campaigns.
Attendees will also learn the importance of fact-checking and accuracy when using ChatGPT for research. By the end of the course, you will have a solid understanding of how to use ChatGPT to streamline your work, save time and improve the effectiveness of your PR campaigns.
As a result, you will be able to avoid common PR pains such as spending a lot of time on repetitive tasks, and improve your ability to reach the right audience with the right message at the right time.
Update: Google announced their AI version, Bard. We will add content explaining how this is different or similar to what you can do with the Bard platform.
From the course Creator:
ChatGPT and AI are becoming increasingly important tools for public relations and publicity professionals. With the rapid advancement of technology, the media landscape is constantly changing, and PR professionals must adapt to stay ahead of the game. ChatGPT and AI provide PR professionals with the ability to automate repetitive tasks, gather information, and generate insights, all while saving time and improving the effectiveness of their campaigns.
One of the key benefits of ChatGPT is its ability to generate press releases, social media content, and responses to media inquiries quickly and effectively. This allows PR professionals to respond to media inquiries in a timely manner, and anticipate and respond to potential questions from reporters. Additionally, ChatGPT can be used to generate talking points and key messages, and gather information and insights relevant to PR campaigns. This helps PR professionals to tailor messaging to specific PR needs and reach the right audience with the right message at the right time.
Another benefit of ChatGPT is its ability to generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines. This is particularly important for PR professionals, as headlines and subject lines are often the first point of contact for potential customers or clients. ChatGPT can also be used to generate a comprehensive list of questions for press packets, helping PR professionals to anticipate and respond to potential questions from reporters.
AI is also becoming a key tool for PR professionals. AI-powered tools such as natural language processing and machine learning can help.