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Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.


Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.


This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies


1. Marketing Overview


What is marketing?


Demand wants and needs & Maslow’s hierarchy of needs


How money flows in modern Economy


STP (Segmentation targeting and positioning)


Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.


SWOT analysis


2.Marketing insights and analysis


a) Analyzing Consumer


Generation characteristics


The adoption curve for any product or service


How Customer Insights helps in segmenting and targeting


b) Designing SAAS and Sales funnel


Why SAAS is special


Designing a SAAS startup


Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups


what are Marketing Funnel/Sales funnel for a product


c) Business analysis


Product and market segmentation


Communication channels


Marketing funnels


Unit economics


d) Marketing Information System


Types of data


Recommendation engine


What is Marketing Intelligence system


Types of data used in MIS


Data-driven recommendation engine


How does a recommendation engine work?


3.Marketing communication and branding


What is branding and advantages of branding?


Types of branding?


Tesla brand positioning and Product differentiation using POP and POD (perceptual map)


Emotional branding and Brand mantra(Communicate simplify and inspire)


Brand equity (Perception, preference, and behavior)


BAV model and brand resonance model


Brand revitalization


Line extension product extension and category extension


Brand dilution


Service marketing Service marketing triangle


4.Business Strategy (Sales and Expansion)


What is a business strategy Why do we need it


Market structure(leader, challenger, follower, and nickers strategy )


Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)


Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)


Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)


Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.


Amazon killing competition strategy using diversification


Apple ecosystem strategy


Lenskart omnichannel integration


Product life cycle


Expanding the market share pie using the Ansoff matrix


Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)


Zero cost marketing strategy


Who this course is for:

Business graduate from college.

Budding Entrepreneur and startup founders

Engineer curious to learn some MBA concepts

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