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Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.

Description

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

 

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

 

1. Marketing Overview

 

What is marketing?

 

Demand wants and needs & Maslow’s hierarchy of needs

 

How money flows in modern Economy

 

STP (Segmentation targeting and positioning)

 

Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

 

SWOT analysis

 

2.Marketing insights and analysis

 

a) Analyzing Consumer

 

Generation characteristics

 

The adoption curve for any product or service

 

How Customer Insights helps in segmenting and targeting

 

b) Designing SAAS and Sales funnel

 

Why SAAS is special

 

Designing a SAAS startup

 

Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

 

what are Marketing Funnel/Sales funnel for a product

 

c) Business analysis

 

Product and market segmentation

 

Communication channels

 

Marketing funnels

 

Unit economics

 

d) Marketing Information System

 

Types of data

 

Recommendation engine

 

What is Marketing Intelligence system

 

Types of data used in MIS

 

Data-driven recommendation engine

 

How does a recommendation engine work?

 

3.Marketing communication and branding

 

What is branding and advantages of branding?

 

Types of branding?

 

Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

 

Emotional branding and Brand mantra(Communicate simplify and inspire)

 

Brand equity (Perception, preference, and behavior)

 

BAV model and brand resonance model

 

Brand revitalization

 

Line extension product extension and category extension

 

Brand dilution

 

Service marketing Service marketing triangle

 

4.Business Strategy (Sales and Expansion)

 

What is a business strategy Why do we need it

 

Market structure(leader, challenger, follower, and nickers strategy )

 

Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

 

Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

 

Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)

 

Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

 

Amazon killing competition strategy using diversification

 

Apple ecosystem strategy

 

Lenskart omnichannel integration

 

Product life cycle

 

Expanding the market share pie using the Ansoff matrix

 

Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

 

Zero cost marketing strategy

 

Who this course is for:

Business graduate from college.

Budding Entrepreneur and startup founders

Engineer curious to learn some MBA concepts

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