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Learn Successful Strategies for Selecting Campaign Objective, Ad Format, Bids and Budgeting,Targeting and Optimization

What you’ll learn

  • LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on?
  • LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
  • How to get admin access of the company page
  • How to get access to the LinkedIn Ads Account
  • Setting up LinkedIn Insight Tag
  • Setting up Conversion Tracking Using site wide insight tag
  • Setting up Conversion Tracking using an event specific pixel
  • Account Structure and Organization
  • Selecting our Campaign Objective
  • LinkedIn Ads Targeting
  • Audience Expansion and LinkedIn Audience Network
  • Bids and Budgeting for LinkedIn Ads
  • Setting up Creatives for LinkedIn Ads
  • Benchmarking of LinkedIn Ads
  • LinkedIn Ads – Testing Strategy and Optimization Schedule
  • Top 5 LinkedIn Ads Mistakes
  • Frequently Asked Questions on LinkedIn Ads

    Description

    LinkedIn Ads Course 2020 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).

    The course covers

    1. LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on?

    2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?

    3. How to get admin access of the company page

    4. How to get access to the LinkedIn Ads Account

    5. Setting up LinkedIn Insight Tag

    6. Setting up Conversion Tracking Using site wide insight tag

    7. Setting up Conversion Tracking using an event specific pixel

    8. Account Structure and Organization

    9. Strategies for Selecting Right Campaign Objective

    10. Strategies for Selecting the Right Targeting

    11. Bidding Strategy

    12. Budgeting Strategy

    13.  Benchmarking

    14. Testing Strategy

    15. Optimization Schedule

    Who this course is for:

    • Digital Marketing Managers
    • Digital Marketing Specialists
    • Digital Marketing Freelancers
    • B2B & B2C Marketeers
    • Demand Generation Managers
    • Business Owners
    • Online Store Owners
    • Marketing Manager
    • Sales Vice President
    • Marketing Vice President
    • Director of Sales
    • Marketing Director
    • Chief Sales Officer
    • Chief Marketing Officer
    • Chief Executive Officer
    • Growth Marketers
    Enroll Now