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Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics


Building a Software as a Service (SAAS) company is always hard.


So this course will make it easy for you.


This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.


By the end of this course, you will have a good understanding of


Module 1 SAAS Basics


What is SaaS (Software as a Service)?


History of SaaS


Why SaaS Future is exciting


What are the Benefits of SaaS?


Difference between IaaS PaaS SaaS


SaaS Use Case for E-commerce


Building Headless e-commerce with SaaS


Various Categories of Startup


Types of SaaS Products and Companies


Why SaaS is so Exciting for Investors


Module 2 SAAS Business model Innovation


SAAS Essentials


Software as a Service Business Model Introduction


SAAS Business model innovation


Customer Segmentation in SAAS


Targeting Enterprises as a SAAS Start-up


Module 3 SAAS Business model


Types of SAAS business model


SAAS Subscription Model Example


SAAS Pricing Models, Strategies, and Examples


Pay as You go business Model – Amazon AWS and Microsoft Azure


What is Tiered pricing? | Benefits and Best Practices


Pay Per User Pricing – Click up and Jira


Freemium SAAS Strategy and Companies


SAAS Affiliate Business Model and Programs


Module 4 SAAS Marketing and Growth Metrics


SaaS Growth Introduction


Unique visitors and Signups for SaaS


B2B SaaS Leads


Customer Acquisition Cost (CAC)


Monthly reoccurring revenue


Retention Rate and Cohorts in SaaS


SaaS Churn


Customer Lifetime Value in SaaS


Unit Economics in SaaS


Net dollar Retention in SaaS


Module 5 Shopify SaaS Case Study


Shopify vs Amazon Business model


Shopify Drop-shipping business model


Shopify Flywheel and Growth loop


Shopify Revenue channels


Why it’s hard to replace Shopify


Shopify Vs Magento Vs Woo-commerce


Shopify Growth Wheel


FAANG T-Algorithm Framework


T-algorithm framework for Shopify


Who this course is for:

Product Managers looking to scale their SAAS startup to Million dollar

Entrepreneurs who wanted to build their software empire

Managers who is doing Sales in a Software as a service company

Marketing Executive in a SAAS company

Enroll Now