Note: 

   

If you guys are getting coupon expired or course is not free after opening the link, then it is due to the fact that course instructors provide only few hundreds or thousands of slots which get exhausted. So, try to enroll in the course as soon as it is posted in the channel. The Coupons may expire any time for instant notification follow telegram channel

New customer offer! Top courses from $13.99 when you first visit Udemy
Big sale. Big opportunity. Courses now up to 80% off

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.

 

Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.

 

Major Market Research Sections:

  • Introduction to the 3 types of market research & the 3 types of data
  • Exploratory research, including interviews, focus groups, and case studies
  • Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
  • Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
  • Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
  • How to size markets & demand using various tools and approaches
  • Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
  • The customer decision journey
  • Conversion rate optimization (CRO)
  • Marketing psychology research
  • How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
  • Data and media analysis
  • Service market research
  • Product marketing analytics

 

Key Market Research Topics:

  • Market Research & Marketing Research
  • Market Research Analysis & Market Research Analyst Training
  • Competitor Analysis
  • Marketing Analytics & Marketing Analysis
  • Research Methods
  • Qualitative Research & Quantitative Research
  • Consumer Analytics
  • Web Analytics & Conversion Rate Optimization (CRO)


Get on Udemy