Master Course: Big Data for HR, Marketing, and Finance 2.0

In this advanced master course, delve into the transformative power of big data across the realms of human resources, marketing, and finance. Explore cutting-edge technologies and methodologies to harness the vast potential of data analytics in driving strategic decision-making. Through a series of interactive modules, gain comprehensive insights into workforce planning, talent acquisition, performance management, risk assessment, customer segmentation, and marketing optimization, all within the context of big data utilization.

With a focus on real-world case studies and ethical considerations, learners will acquire the skills to navigate complex data landscapes while upholding privacy standards and ethical principles. Whether you’re a seasoned professional seeking to enhance your analytical capabilities or a newcomer eager to explore the possibilities of big data, this course equips you with the knowledge and tools to thrive in today’s data-driven business environment. Join us on a journey to unlock the full potential of big data and revolutionize HR, marketing, and finance practices in the digital age.

In this master course, I would like to teach the 8 major topics:

Module 1: Introduction to Big Data in Business

Module 2: Big Data Applications in Human Resources (HR)

Module 3: Case Studies in Big Data for HR

Module 4: Big Data Applications in Finance

Module 5: Case Studies in Big Data for Finance

Module 6: Big Data in Marketing

Module 7: Case Studies in Big Data for Marketing

Module 8: Capstone Project: Applying Big Data Concepts

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